In Ireland today, almost 20 months on from when Covid-19 first came to our shores, we are now potentially more health conscious as a nation than ever before. Conversely during this most difficult time we have become more unhealthy; treating ourselves to more unhealthy food, drinking more alcohol, have had our previous active healthy habits curtailed and have gained more weight. Our awareness campaign from 2019 – which was postponed due to Covid-19 – has been renewed for this campaign.
This campaign encourages us all to set a healthier routine over coming months and amidst the Covid journey, and to avail of simple easy steps to keep up or to create a new healthy habit, whether that is eating better, getting more physically active, or learning how to take care of our mental wellbeing.
The creative and images used talks to a situation most of us recognise – we have a comfortable relationship with our couches and can find it difficult to find the motivation to get off them – not knowing how to or where to start. It will connect with the general population to build awareness, signpost people to the trusted sources and help them make better choices, to live healthier and to get off the couch.
Over the duration, we will give advice on how to either start and help to stick to a healthy habit. These will include broad yet simple behaviour tips for habit forming and can also be adapted to be used across our three themes of looking after our mental health, eating well and being physically active. The campaign is a follow-on to the recent partnership with Sport Ireland and the ‘Let’s Get Back’ campaign.
The campaign will feature advertising across the month of November on national TV and radio and include a radio partnership with Off the Ball on Newstalk, and on the Music and Youth radio lunchtime shows. All messaging will be supported by digital and social advertising.
The link below is a summary of the campaign and here is the link to the website with support information on https://www.gov.ie/en/campaigns/8928d-healthy-ireland/?referrer=http://www.gov.ie/letsgetset/ and the 60-sec TV advert https://youtu.be/BYSSYASn9qk.